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Founded in 2010, DNC Wholesale Distributor sells wholesale merchandise to customers in the United States and worldwide. Their products, the result of overstock, closeout or liquidation, include clothing, shoes, jewelry, watches, linens and more. The Florida-based business sells name-brand products in bulk at extremely low cost.


Selling to individuals and corporations, nearly 100% of DNC’s sales are made online and virtually all of their traffic comes from organic SEO. They built their Wix website in 2012 and have watched their business explode in the years since.

The SEO Hero Behind the Biz: Diego Canedo

Diego Canedo, the owner of DNC Wholesale, is a true Wix SEO Hero! Why? Just check the rankings! They are ranking first for designer whole clothing and are on the first page for wholesale designer handbags and wholesale clothing suppliers. And best of all, Diego does all the SEO work himself!

We recently spoke with Diego all about SEO and how he has been successful at boosting his site’s ranking on Google.

A Self-Taught SEO Hero

“I learned about SEO by doing my own research and I saw more and more different ways Wix lets me do SEO on my site. I added as much detailed information and keywords in as possible — onto my pages and on my images.” Diego told us.

Diego’s Take on SEO

Diego wasn’t born an SEO hero and he admits that SEO can be “tricky.” But through years of experience, he now feels “prepared and ready to implement it!” What’s more? He has seen incredible results. According to Diego, “We've managed to become competitive on many keywords and terms.”


In order to optimize his website for SEO, Diego first conducted keyword research on his own and came up with the following four primary target keywords:


  • wholesale designer clothing

  • wholesale ralph lauren clothing

  • wholesale department store clothing

  • liquidation designer clothing


He then optimized the pages on his site for these terms. Each week, he checks Google Analytics and monitors both his site traffic and subscribers to his newsletter.

How Diego Chose Keywords

Diego learned quickly that good keyword research is all about understand the searcher’s intent. Regardless of how he describes his business and products, what matters in SEO is knowing what people are looking for online. To do this, Diego said that he always tries to put myself in his customers’ shoes.  He said, “I think about what kind of customers I want and what they would be looking for.”

His SEO Hero Secret to Success

DNC Wholesale didn’t reach SEO greatness overnight. Diego created a stunning website on Wix and filled it with tons of highly relevant, quality content. The site has an extensive FAQ page and dozens of inner pages about each of the products they sell. He took advantage of Wix’s SEO tools like the SEO Wizard and the Site Booster App. He also did outreach work to get articles, links, business reviews and reviews in online directories about DNC.  

What Customers Love About the DNC Website

Customers are streaming to the DNC website to take advantage of their rock bottom prices for name brand clothing. From Google, through social media websites, via online directories or on the recommendation of a friend, they are finding the site en masse! Diego told us that he gets over 25,000 visits per month!

Once customers find the DNC site, Diego says that they “usually compliment the design of the site, and the detailed information provided. For his own part, Diego feels great about his website and his SEO prowess. He said, “after putting in time and work into SEO, it has given us great results in regards to our business.”


He loves feeling like he’s done a great job and he deserves to! Today organic SEO is his biggest source of his website traffic!  Now that’s heroic!

Meet Diego,

a Real Wix SEO Hero and Founder of DNC Wholesale Distributor

“We Have Over 25,000 Visits Per Month and That’s Just With Me Doing SEO!”

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